If you’re running ads for your ecom brand, no matter your budget, your ads will suffer from ‘ad fatigue’. People inside your target market will see your ad too often and get tired of them.
Humans are visual creatures too. Meaning, we remember mostly what we see, which in our case would be your ad creative.
So in this article, I’ll show you how to create ad creatives which drive buyers to your site AND how to test your creatives to make sure you don’t suffer from ad fatigue.
Let’s get into it:
Other Gurus Are Playing You…
Hundreds of studies we’ve personally done show that video creatives consistently outperform static creatives… every single time.
Static creatives just don’t have the same ‘umph’ and you can’t convey as many emotional triggers as you can inside of a video creative. Up till now, you’ve probably heard all this.
Here’s where it gets interesting.
Your ads don’t need to be fast-paced or different or bright. Helps, sure. But that’s not what drives sales.
What drives sales is your understanding of your market’s levels of awareness and sophistication, as well as other sentiments.
The SINGLE Driving Factor Of Your Sales
After analysing 500 creatives that are actively KILLING it right now in 23 different industries, we found some similarities.
The 2 biggest similarities being they perfectly and flawlessly align with the market’s level of awareness and sophistication. You probably have zero clue about what either of those are, so let me explain.
Market sophistication is how familiar people are with products and solutions in your industry.
Market awareness is a micro version of market sophistication. It’s more about you and how much your target audience knows about you or their problems.
If your creatives don’t perfectly align with your market’s levels of sophistication and awareness, you will not make sales. ZERO. Because you’re not entering the conversation they’re having in their heads.
Start Making More Sales For Your Ecom Store
So how do you find out your market’s levels of awareness and sophistication?
Easy. Use 2 sources.
1. Your own creatives’ data.
2. Your competitors’ data.
Look at your own ads and find the best performers. Look at where in the spectrum of sophistication and awareness your ad enters. That’s most likely where your market is at.
And to make your analysis even more concrete-solid, look at your biggest competitors. No small players, losers won’t help you here. Look at the biggest competitors and their ads, figure out the same thing.
Where are their ads entering on the spectrum of sophistication and awareness?
If you want me and my team to create 3 free ad creatives following this process for your brand so that you can drive more buyers to your site…
…click here to get in touch with us.
Talk soon,
Alex
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