New And Improved Way To Generate Sales
- Alex Photiou
- Jan 4
- 2 min read
We found the difference between marketing campaigns that generate swarms of clients and campaigns which cause cricket sounds.
The difference is market research and increases marketing return by up to 7x.
Here’s how we used market research to generate £48k of sales in 30 days:
First Step: Spend Less + Make More
We print money for our clients by using this acronym: ABDC.
Always.
Be.
Collecting.
Data.
In 15 seconds, you’ll know what data to collect, how to use that data to generate sales on demand and why it’s so important:
The biggest part of marketing is getting your offer in front of the right people. Can’t sell shoes to someone with no feet, can you?
Running Instagram and Facebook ads? Meta makes this part super easy because it has billions of data points on everyone who uses their platforms.
Meaning if someone shows they’re interested in a makeup ad, they’ll show that person more makeup ads. Therefore costs decrease (less guessing) and outputs increase (targeted audience) on autopilot.
Second Step: Laser Targeting
There are websites to figure out what your target audience would be interested in, what sort of age they are, what gender, etc.
Use them. We use them to summon clients on demand.
Here are a couple:
https://www.taskade.com/ - Taskade.
https://www.statista.com/ - Statista.
https://www.marketresearch.com/ - Market Research.
This step is super important because if you knuckledown on getting your targeting right, you will laser-target your perfect client with the exact offer needed, every single time.
Up to here, this is all known by marketers around the world. Here’s something a lot of even experienced marketers don’t know about and makes sales go through the roof:
Most Important Step: Sell MORE
The market changes rapidly. Unless you adapt competitively and quickly, it will be difficult to scale.
Good thing is it doesn’t require much effort or cost to adapt… if you catch the overton window shifting early. To catch these shifts early, all you have to do is run small tests.
Allocate most of your budget to your winning campaign.
Leave a small percentage of your budget to test for many different things.
If you see one of your tests outperform your winning campaign, you’ll have a new winner or you’ve just caught the market shifting.
Talk soon,
Alex
P.S. Want to know how we would complete market research for your business so you can multiply your revenue?
Click here and we’ll do a market analysis for you, for free. And then we’ll give you a tailored marketing strategy with simple-to-follow action steps, for free.
Best agency, best deals, best free stuff. Everyone knows this.
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